The company changed. The story didn’t.
The work is still strong. It is simply harder for people to understand why it matters now.
STRATEGY FOR THE MOMENT WHEN THINGS NEED TO CHANGE
Experience is valuable.
Making it matter now is the work.
We help experienced leaders and creative businesses clarify what changed, sharpen their position, and turn hard-earned experience into the next business opportunity.
LOS ANGELES · WORKING EVERYWHERE
LED BY STEVE KAZANJIAN
FORMER PRESIDENT & CEO, PROMAXFORTUNE 500 CREATIVE LEADERSHIPADVISOR TO AGENCIES, STUDIOS & STARTUPS
02 THE INFLECTION POINT
Start with what has already changed.
The experience, ambition, and quality are there. The business moved, the market moved, or the opportunity changed. The story has not caught up yet.
Your expertise is visible, but it isn’t creating enough opportunity.
Your ideas are scattered across conversations and presentations instead of working together.
A pivotal moment is getting close.
A pitch, launch, new offer, or leadership transition needs a clearer case.
03 OUR POINT OF VIEW
THE ARCHITECTURE OF THOUGHT LEADERSHIP
Good ideas deserve more than an audience.
You’ve spent years getting good at what you do. We help you decide what that experience means now, what you want to be known for next, and how to make the thinking useful to other people.
Earned experience
What have you learned that others haven’t?
Angularity
Where does that experience create unusual value?
Point of view
What do you see that helps others see differently?
Intellectual property
How can that thinking become useful and repeatable?
Trusted influence
How does it create better conversations and relationships?
“A point of view isn’t just what you think.Explore the methodology
It’s how you help other people think.”
04 WAYS TO WORK TOGETHER
Different moments call for different kinds of help.
3-month engagement
Growth Alignment Sprint
For established creative companies whose positioning no longer matches the business they’ve become or the market they’re trying to reach.
Talk about the Sprint ↗Embedded leadership · 3-6 months
Strategic Partner / Fractional C-Level
For growing companies with a strong product and smart team that need a senior executive connecting positioning, growth strategy, and execution.
Explore Fractional Leadership ↗Focused project · 2-6 weeks
Strategic Support for Pivotal Moments
For must-win pitches, launches, investor stories, board presentations, and consequential moments when there is no room for a fuzzy argument.
Explore Strategic Support ↗
05 STEVE KAZANJIAN
I’ve spent my career working between the idea and the business around it.
I’ve led a global entertainment-marketing association, built creative teams inside a Fortune 500 company, advised agencies and startups, and sat through more consequential pitches than I can count.
I ask questions, find the pattern, and help you build a stronger case for what comes next.
More about Steve ↗06 YOUR 50
Your 50 is a collection of writing about experience, relevance, creative leadership, and deciding what you want to be known for next.
“Expertise gets you in the room. Perspective is what people remember.”
Read the first 27 ideas.
Follow the series in order or begin with the idea that catches you.
Visit the collection ↗07 RESOURCES
PUT THE THINKING TO WORK
Three practical resources.
01
FLAGSHIP PAPER
Download the paper ↗The Architecture of Thought Leadership
02
FIELD GUIDE
Download the field guideFinding Your Angularity
03
DIAGNOSTIC
Download the diagnosticIs Your Position Still True?
08
A CONFIDENTIAL FIRST CONVERSATION
What changed?
That’s usually the best place to begin. Tell me what’s happening, what feels stuck, or what important moment is coming up. We’ll figure out whether I’m the right person to help.
Tell me what changedsteve@thenextnextgroup.com